What does your website say?
I requested a computer business forum check out my site today and give me some feedback. I did this because I felt it was a bit crowded, and also because it’s never exactly what I want. And I’m really glad I did.
I heard things that I never thought about. Someone told me that he couldn’t tell I did PC repair at all. Another told me that he wouldn’t ask a “consultant” to repair his computer, he’d look for a computer repair person.
I actually argued about this for some reason, like I was offended (maybe a little). The message on my site seemed to be directed to a larger business rather than a home-business or a home user. I realize that I need to review who I want to market to, and how to do so. It’s a lot to think about.
Also, one person took issue with one of the stock images on the site, of multiple people standing. He seemed to think that I’m overselling my company, telling prospective customers that there are many people in the company. Of course, I use the “we” on the website to describe what my company does, I’ve never thought of using “I”. How do you describe what your “1 person” company does?
It’s amazing what a few words can do to a message.
Here’s the site I requested feedback on. I’m hoping others will provide feedback too.
6 Responses to “Website wording – who are you marketing to?”
Leave a Reply
Subscribe to Computer Repair Blog by Email
October 28th, 2009 at 10:17 am
I like the site. It’s clean and professional looking. I would check some of the meta tags on it and tweak that aspect but for presentation it’s all good. I sort of like the pics of people on the main page.
November 11th, 2009 at 9:36 am
I use the term “I” as opposed to “we” on my site. I am currently a one man operation and I don’t want to give the impression that I am running a large operation. It seems to me that the customer should know that’s it’s me and not us that will be working on their computers. I do like your site. I still think the main graphic still screams iPod though. Probably not a bad thing though.
November 23rd, 2009 at 9:57 am
I don’t know the key to success, but the key to failure is trying to please everybody.
December 3rd, 2009 at 12:55 am
Nice post. while doing or providing repair services you should consider this aspect. Also i will suggest you to change your text font.
May 3rd, 2010 at 3:43 am
Howdy i’m so ecstatic I found your blog, I in reality noticed you through error, whilst I was searching Askjeeve with regard to another thing, Anyhow I’m here now and would certainly want to say thanks for a fantastic weblog posting and a at all times absorbing blog (I additionally really like the particular theme/design), I do not have time to read it all at this time although I’ve you bookmarked plus added your RSS feeds, so once i have enough time I will return in order to go through much more
August 8th, 2010 at 10:12 am
Often color placement and marketing schema can sometimes draw designers into a fog. Knowing we have thousands upon thousands of colors to choose from we are like pixel scientists searching for the magical cure.