Website wording – who are you marketing to?

What does your website say?

I requested a computer business forum check out my site today and give me some feedback.  I did this because I felt it was a bit crowded, and also because it’s never exactly what I want.  And I’m really glad I did.

I heard things that I never thought about.  Someone told me that he couldn’t tell I did PC repair at all.  Another told me that he wouldn’t ask a “consultant” to repair his computer, he’d look for a computer repair person.

I actually argued about this for some reason, like I was offended (maybe a little).  The message on my site seemed to be directed to a larger business rather than a home-business or a home user.  I realize that I need to review who I want to market to, and how to do so.  It’s a lot to think about.

Also, one person took issue with one of the stock images on the site, of multiple people standing.  He seemed to think that I’m overselling my company, telling prospective customers that there are many people in the company.  Of course, I use the “we” on the website to describe what my company does, I’ve never thought of using “I”.  How do you describe what your “1 person” company does?

It’s amazing what a few words can do to a message.

Here’s the site I requested feedback on.  I’m hoping others will provide feedback too.