Featured Business Business: Mid-Iowa Computers, Inc. Website: www.midiowacomputers.com Owner: Noah Deters Family: My lovely wife of 8 years and a smart and sassy daughter First Job: Retail computer sales Where did you grow up: Central Iowa - So I know the area that I am trying to serve. What did you want to be when you grow up: I wanted to either run my own business or try and be a high end specialist in computers How did you end up owning your own business: While working my full time position I had a large number of people asking me for computer help, and after I reached a certain customer base decided to formalize it into a company. What is the biggest decision you are wrestling with now: How to grow the business while still having [+]

Paradigm Shifts for Techs: Educational Marketing by Derek R. Iannelli, IT Strategist, Progressive Integrations, Inc., We love our buzz words. This is the newest one I have grabbed onto and that is probably because I have been chewing a lot on Robin Robbins stuff lately. What is ‘educational marketing’? I will define it as: “The systematic, intentional, and customer service driven education of your current and prospective clients for loyalty and longevity by direct response.” First let me start off with, I am still learning and there are better guru’s on this topic than me (just type ‘educational marketing’ into Google). What does this have to do with the IT business and isn’t that what they pay me for? I sense this objection quite a bit when I try to talk with other techs and once I explain that it is a process, an [+]

Browsing the intenet and I ran across one of those new "hidden video" setups. This time they went to local computer shops with a PC that had that hard drive disconnected. Pretty amusing stuff (maybe not if it's your shop). But, as i'm reading I realize the one shop is an owner that I have actually talked to in the past and his name is Charles McLeod and is out of Portland Oregon. His business is PC Paramedix, Inc. Check out the site, and also check out the video on the main page.  Super job by Charles and his staff for doing the right thing. Dan Computer Repair Business Lessons Learned [+]