Been getting some e-mails lately asking for link exchanges not only to this site but to our business sites as well. What is wierd is most of the time when these comes they are from outside the U.S. and wanting to do impression links etc. But, lately they have been from businesses within the U.S. wanting to do an exchange. Now for the purposes of SEO I fully understand the importance of link exchanges, keywords, meta tags, etc. But, if you are in business and decide to go thru the Internet to find people to do exchanges with here are some pointers. 1. Do not send the same e-mail to every business. I'm sure that is the easy way to do it but the problem is if a person has more then one site and get's your e-mail at both sites it [+]